Mission and Vision

Sustainable development, production and sale of quality components and comprehensive services for urban bicycles and pedelecs (e-bikes).

Our mission is to strive for excellence by having highly-motivated teams who always apply the zero defect principle and by working in harmony with the environment and the natural world. We do not aim to ensure our customers are merely satisfied; rather, we want to harness the benefits of optimum organisation, sustainability and our passion for innovation to really impress them as we expand throughout the world, taking the "Made in Germany" philosophy with us as we go.

Our vision is to keep on running this successful family company for many more decades to come. It is a vision which we will turn into reality via the following core values:

Customer service: We manufacture our products within the framework of comprehensive customer service systems, covering extensive advice for our customers, as well as tips to do with the implementation and specification of our products. We run a central logistics site to ensure that deliveries are always made on schedule. This is achieved by means of 24 hour deliveries, the kanban system and the just-in-time principle, for example.

It is not enough for us to simply know about our customers' needs, structures and processes: We take responsibility for them too!

Sustainability: Part of our vision for the future is to become a CO2-neutral site. We are reducing our CO2 emissions whilst also supporting sustainable projects in order to neutralise the emissions we do still produce.

It is not enough to consider the environment only in the short term: We act for the long term!

Quality: Our focus is on the quality and durability of our products. We monitor these aspects throughout the entire production chain by means of statistical process control using SINIC® CAQ stations and the latest test methods, such as 3D coordinate measuring technology. RFID enables us to trace our products every step of the way. This well thought out system of quality and process management, which is constantly being improved, is certified to ISO 9001:2008 and also by the TÜV Nord inspection body in the context of its voluntary production inspection scheme.

It is not enough to meet our customers' demands and expectations: We exceed them!

Innovation: We are constantly coming up with new developments in order to really get behind the entire city bike and beginners' MTB segments, since these types of bicycle represent the modes of transport of the future. We are proud to record one of the highest rates of innovation in the bicycle industry, with more than 10 patent and utility model applications every year.

It is not enough to cover costs: We keep an eye on the bottom line and stand for innovation and optimisation.

Empowerment: Here at Thun we have a flat and, above all, team-based organisation. Employee motivation is an important factor that we promote by means of regular courses, specific training sessions and getting employees heavily involved in our processes (CIP) via the Intranet. When selecting new employees, personality is just as important to us as technical knowledge and experience – after all, a team can only function if its members can work well together and a vision can only be turned into reality if it is actually lived. 

A strong company is more than the sum of its employees: It also rests on their enthusiasm for the product.

Reputation: Thun is a German, family-run company that has prided itself on reliability since its formation in 1919. Thun delivers on time and in accordance with EU rules of origin. Our goal is to remain the European market leader for inner bearings, to develop new markets and to thus become the market leader for pedelec components too.

Anybody can be one of many: We are market leaders and visionaries.

Corporate social responsibility: It is important to us that we act responsibly both within the company and outside it, not only within the confines of our own production activities. We have fair employee policies in place and we support various human and animal rights initiatives.

It is not enough for us to talk about good deeds: We make them happen!